How New Investors Can Develop the Success Mindset

Joseph Ashford Ellis is a global investor and entrepreneur who has held interests in Asia, Europe, South America, and the United Kingdom. With two decades of business experience behind him, Ashford is well-known for his ability to identify and nurture businesses across a wide range of industries. His greatest area of focus has been the UK service sector.

Through his work on various endeavours in these countries, Ashford has developed great personal wealth for himself. The list below represents the types of properties and businesses where he has realised the greatest return on his investment dollar.

• Luxury and rare motor vehicle trading
• Marketable securities investments
• Providing capital support for new businesses and those looking to expand
• Providing direct management of property developments
• Real estate investments

Investment Strategies of Joseph Ashford

A leading area of success with investments has been providing seeding money and assisting with the ongoing development of several enterprises. During Ashford’s early career, he gained significant business development and marketing skills in many types of organisations. One of his strongest areas of expertise is assisting small and mid-sized businesses with scalability to ensure the firm can realise its full enterprise value.

Joseph Ashford currently operates his own firm, K4 Media. His clients include executives from around the world who hire K4 Media for public relations, strategic marketing, and event management. Ashford credits his success over a long career to developing the mindset of an investor. As American investor Warren Buffet explains, no one can successfully manage their money until they first manage their mind.

The Psychology of an Investment Mindset

To achieve success in real estate or business investing, people need to train themselves to think like they are already successful. The challenge of adopting an investment mindset and thinking like a successful person is that many of the thoughts and motivations of humankind are subconscious. Here are the primary factors that contribute to how people feel about themselves on a subconscious level.

• Attitudes
• Education
• Environment and surroundings
• Memories
• Past decisions and beliefs
• Past relationships and events
• Values

People take in new information during their waking hours that the subconscious part of their brain evaluates and then retains or discards. Over the span of a human lifetime, the subconscious mind continually evaluates and projects what the right feelings, beliefs, and actions are for each person.

What most people do not realise is that they have more control over their subconscious mind than they think they do. The conscious area of the brain gives orders to the unconscious part, which means people can talk themselves into a successful investment mindset.

Leave Emotions Out of Investment Decisions

The ability to process and feel many emotions is one of the main differences between humans and animals. Emotions can often be useful. When it comes to money, however, the common advice for people to follow their heart is misleading and unhelpful. Deciding to invest money while angry, frustrated, or overly optimistic only leads to disappointing returns.

New Investors Can Develop the Mindset of Joseph Ashford

Warren Buffet is not the only high-profile investor who insists that mindset makes the biggest difference of all. Entrepreneurs, business trainers, and financial advisors from across the globe echo Buffet’s thinking. Depending on who is providing the quote, people in these types of organisations claim that their mindset contributes between 60 and 90 percent to their success. Like a computer, the mind requires proper programming for someone to think and act like a successful person.

A successful investor mindset starts with defining what it means to be an investor. According to Entrepreneur Magazine, an investor is a person who allows their money to work for them to earn to achieve a higher net worth. Whether they buy shares from a promising start-up organisation and hold onto them for years or sell stocks as fast as they buy them, the important thing is they have a strategy and the confidence to follow through on it.

People with a successful investment mindset do not allow temporary losses to make them give up on investing. They understand that losses are part of the game and quickly minimise them as much as possible. A brief story in Entrepreneur Magazine highlights this point when it describes a study about mindsets of the rich and poor. If someone were to take all the money in the world and distribute it to individuals evenly, the study indicates that the same people would be rich or poor again within 10 years.

Rather than people with low income feeling upset that others have more than them, a better idea is to study and mimic those who have achieved great financial success. They likely have a much more positive relationship with money. Successful investors do not consider money good or bad, but they do need to enjoy earning it and have the drive to do so. Anyone wishing to achieve the success of entrepreneur and investor Joseph Ashford needs to make up their mind that is what they are going to do.

For more information, follow Joseph Ashford Ellis on Twitter.

Originally published at https://financemag.org on May 6, 2021.