One of the most important things to understand about being an entrepreneur is that there is no “one right path” to success.
Every business professional is unique unto the next — meaning that no “one size fits all” approach guarantees prosperity. But one thing that most successful entrepreneurs have in common can be summed up in a single word:
Grit is that sense of hard work, passion and perseverance necessary to achieve long-term goals. Some people call it mental toughness, while others call it professional decisiveness. …
In the opinion of Joseph Ashford, one of the most valuable resources any entrepreneur has access to can ultimately be summed up in a single word:
Whenever you perform a service for someone else — regardless of whether you’re acting as an employee or operating in a consulting capacity — you’re ultimately trading your time for money. It’s natural to assume, therefore, that the more time you put into an enterprise, the more money you’ll make.
But there are only so many hours in a day — which means you need to be smart about how you spend yours…
Joseph Ashford Ellis is a global investor and entrepreneur who has held interests in Asia, Europe, South America, and the United Kingdom. With two decades of business experience behind him, Ashford is well-known for his ability to identify and nurture businesses across a wide range of industries. His greatest area of focus has been the UK service sector.
Through his work on various endeavours in these countries, Ashford has developed great personal wealth for himself. The list below represents the types of properties and businesses where he has realised the greatest return on his investment dollar.
Joseph Ashford Ellis is the founder of K4 Global, a London-based communications and marketing firm. K4 Global, founded in 2014, offers clients worldwide a range of services, including public relations, strategic marketing, crisis management, asset protection, and security for individuals and organizations. Its client base is diverse, including established businesses in media, real estate, the service industry and technology, along with startups and A-list individuals.
In its seven years of existence, K4 Global has quickly become a disruptive player in multiple business sectors, from strategic planning to bespoke financial services for clients. …
With the myriad responsibilities that startups have to face, having some guidance on how to draw high paying customers and building a name for themselves can be invaluable.
Strategic marketing expert Joseph Ashford Ellis, founder of K4 Global, a London-based marketing firm, knows the importance of public relations, marketing and reputation management.
Ashford argues that “content, not advertising, is the future of marketing” and that “marketing has evolved completely from the days of pitching a product or service.” He has helped many businesses globally identify unique investment opportunities, drive continued growth, improve margin, and reduce risk through his unique expertise…
Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Given that the product may still be in development, the marketer also needs to be agile and ready to respond to unexpected obstacles with an early startup marketing strategy.
London-based entrepreneur Joseph Ashford Ellis knows first-hand the challenges and opportunities inherent in marketing startup organisations. His experience includes developing a marketing strategy, producing events, public relations, strategic…
In the past few decades, marketing for entrepreneurs has shifted dramatically.
London-based entrepreneur Joseph Ashford, the founder of consulting firm K4 Global, has watched many of these changes unfold and has seen how the trends have evolved over time. He also has some important thoughts on where everything is going.
2021 is going to be an uncertain year in many ways, so it helps entrepreneurs to be prepared with as much information as possible. We’ll look at what’s likely to dominate this year in marketing from a man who has dealt with countless clients all over the world.
Entrepreneurs have so much energy that it can sometimes be difficult for them to figure out the best ways to connect with people through marketing. They might have 12 ideas in their head at any given time and plans for how to implement each one. And of course, they’re often itching to share all of this with potential clients and customers.
However, despite these good intentions, marketing strategy for entrepreneurs needs to be smooth and specific. It needs to have just enough panache to catch someone’s eye without being overly desperate.
It’s not uncommon for many in corporate leadership to have jumped the queue, using degrees and connections to forego putting in time in the corporate trenches. That is not the course Joseph Ashford- founder of K4 Global, a London-based firm offering a suite of services to a global clientele-has taken. With hard work and consistently high standards, Ashford has built grown a business that has delivered superior management and a range of bespoke services for high-level clients.
While working his way up the corporate ladder the old-fashioned way-promotion by promotion until becoming a CEO- Ashford accumulated a great deal of…
Joseph Ashford is the founder and owner of K4 Global, a firm that offers consultancy services to both businesses and individuals. Joseph also founded and supports the Butterfly Foundation, which supports children with epidermolysis bullosa (EB). This awful genetic condition makes the skin extremely fragile, often resulting in disfigurement and disease for those suffering from it — Joseph is passionate in the growth of the organizing in alleviating suffering for those with the condition.