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It’s not uncommon for many in corporate leadership to have jumped the queue, using degrees and connections to forego putting in time in the corporate trenches. That is not the course Joseph Ashford- founder of K4 Global, a London-based firm offering a suite of services to a global clientele-has taken. With hard work and consistently high standards, Ashford has built grown a business that has delivered superior management and a range of bespoke services for high-level clients.

While working his way up the corporate ladder the old-fashioned way-promotion by promotion until becoming a CEO- Ashford accumulated a great deal of…


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Joseph Ashford is the founder and owner of K4 Global, a firm that offers consultancy services to both businesses and individuals. Joseph also founded and supports the Butterfly Foundation, which supports children with epidermolysis bullosa (EB). This awful genetic condition makes the skin extremely fragile, often resulting in disfigurement and disease for those suffering from it — Joseph is passionate in the growth of the organizing in alleviating suffering for those with the condition.

Joseph Ashford has served as a corporate executive in multiple firms. He is highly experienced in marketing, having assisted many small businesses in meeting their goals…


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Joseph Ashford is a businessman and philanthropist based in London. Joseph is best known as the founder and owner of K4 Global, a multi-faceted marketing firm. He is also the founder of The Butterfly Foundation, which supports children with epidermolysis bullosa (EB).

Early Career

Joseph’s childhood was difficult, and he later lost his mother, father and sister and brother in law within a very short period of time. However, he believes these adversities have helped shape his character and given him an appreciation for the small things in life. Joseph worked in a range of industries during his early career, providing him…


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Joseph Ashford founded K4 Global in 2014 and continues to serve as the firm’s non-executive chairman. K4 Global is a multi-dimensional firm based in London that serves clients throughout the world. Throughout his career, Ashford has maintained a reputation not only as an incredibly hard-working entrepreneur but also as a dedicated family man.

His business approach has allowed him to invest in unique opportunities and drive significant growth across a range of sectors while consistently managing risk effectively at K4, where he’s assembled a world-class group of experts in a range of unique fields.

Before founding K4 Global, Joseph Ashford…


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Joseph Ashford founded K4 Global in 2014 and continues to serve as the firm’s non-executive chairman. K4 Global is a multi-dimensional firm based in London that serves clients throughout the world. Throughout his career, Ashford has maintained a reputation not only as an incredibly hard-working entrepreneur but also as a dedicated family man.

His business approach has allowed him to invest in unique opportunities and drive significant growth across a range of sectors while consistently managing risk effectively at K4, where he’s assembled a world-class group of experts in a range of unique fields.

Before founding K4 Global, Joseph Ashford…


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Company culture is a corporate buzzword frequently tossed around today, often in reference to start-ups that have ping pong tables in the break room or initiated company-wide yoga classes. However, great leaders know that company culture goes much deeper than creating fun activities for employees; it is one of the most important components of a successful business. It is the shared ethos of an organization, defined by the values, goals, attitudes, and practices that characterize them, and the stronger and more defined these characteristics are, the stronger the company. When an organization has a strong culture, employees have a clear…


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It’s not uncommon for many in corporate leadership to have jumped the queue, using degrees and connections to forego putting in time in the corporate trenches. That is not the course Joseph Ashford- founder of K4 Global, a London-based firm offering a suite of services to a global clientele-has taken. With hard work and consistently high standards, Ashford has built grown a business that has delivered superior management and a range of bespoke services for high-level clients.

While working his way up the corporate ladder the old-fashioned way-promotion by promotion until becoming a CEO- Ashford accumulated a great deal of…


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Marketing for entrepreneurs has long been a tricky exercise. In many ways, entrepreneurs aren’t selling a product or service so much as they’re selling themselves. So, while all businesses have to be aware of modern trends in customer communications, it may be even more important for entrepreneurs to pay attention so they can plan ahead.

Joseph Ashford is the founder of K4 Global, a consultancy firm that works for established professionals and promotes them across all sectors of the media. Representing professionals at such a high level isn’t a simple matter, especially when you take into account everything from cultural…


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Do you want to stand out in a competitive market? Overcoming this competition is possible but you will need the knowledge to do so, and this is where we come in with our years of experience and know-how. Joseph Ashford, local CEO and business man, is the expert when it comes to all things business.

Ways to Stand Out Business Wise

All businesses are experiencing high levels of competition nowadays remarked our in-house guru Joseph Ashford and it is becoming harder for businesses to stay afloat. …


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Are you setting up a business? If you are not sure what to do, our resident guru and business expert Joseph Ashford is here to help you today with some of his thoughts, beliefs and recommendations for would-be business owners.

What business to start

An obvious heading but it is important to know what business you want to start before going ahead. Joseph Ashford with his many years of business experience knows how important it is to plan wisely in all fields of business. Having a clear idea of what you want to do is vital before you forge a new business path.

Joe…

Joseph Ashford Ellis

Owner and Founder of K4 Global | Entrepreneur and Internet Visionary in London, UK | https://linktr.ee/josephashford

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