Who is Joseph Ashford?
Joseph Ashford is an entrepreneur and philanthropist from London. He’s known as the founder of K4 Global, a renowned marketing firm based in Bournemouth, UK. He’s also the founder of The Butterfly Foundation, which supports children suffering from epidermolysis bullosa (EB).
Prior to going into business, Ashford worked in a range of industries that provided him with experience in finance. He primarily specializes in implementing scalable solutions within small businesses, enabling them to progress to their next level of growth. Ashford has worked at all levels of organizations in positions ranging from the very bottom of the pile to positions at the very top. This means that he’s got a unique advantage when it comes to understanding the needs of a company regardless of its size; he’s seen it all.
Aside from helping to scale businesses, Ashford is a regular fixture at marketing conferences and travels all over the world to speak at them.
There’s one thing that Joseph Ashford refers to as his true passion and calling in life: business development. While Ashford began his business career by providing marketing tools to his clients, his interests shifted over time to the inner workings of business—how to develop, scale, and profit from them. And then rinse and repeat.
This illustrates Joseph Ashford’s business strategy; instead of providing a single service in isolation, he dives right into a business as an investor or owner to turn them around and provide value.
He doesn’t just involve himself in any business, though. Choosing carefully which investments to make is very important to Ashford, for example, The Butterfly Foundation is something that sits on a very personal level to him. Not every business decision has a personal connection, though. There are plenty of times that Ashford has made investments simply because it was a smart move to do so—and these have paid off.
On the subject of providing value, Ashford’s approach to this goes further than just increasing a business’s bottom line. To Ashford, value means creating a team of happy employees, a following of happy customers, and a solid foundation for growth.
